Distrify,
a media-tech company focused on bringing entertainment content to more users
through mobile accessibility has teamed up with independent theaters in Scotland.
An attempt to raise awareness, interest and consumerism for the independent
film market in Scotland, Distrify hopes that their business model and technological
platform will bring a new facet to the VOD sector and create more revenue for
theater exhibitors. Independent theate representatives in Scotland hope
Distrify will be a successful investment, “[Distrify] gives us the opportunity
to provide an extra screen – open all hours – showing films that we would not
otherwise have the room to screen, or audiences simply couldn’t make it along
to, or may have missed on the big screen” (Kemp). The independent theaters will
make all movies that are currently playing in their theaters available to
computers, tablets and mobile devices through a Distrify interface and
subscription for about $6.00 yet it is undetermined if it will be per movie or
per month.
Already
a popular market, streaming videos and movies on programs like Netflix, Hulu,
YouTube and many more platforms are the basis to music streaming emerging as a
profitable market. However, this market specific program and target audience
for independent theaters in Scotland and their consumers sheds light on smaller
markets looking to expand its outreach. This parallels to independent labels
and start up bands embracing music streaming and peer-to-peer file sharing
programs because the word-of-mouth characteristics of music streaming allows
more content to be accessible to more users. I am interested to see how smaller
marketplaces within the music industry and music streaming will utilize this
similar business model for newer programs, applications and services to come.
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