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Sunday, September 9, 2012

Semester Project Sector Proposal


The music industry would never be the same after it was rocked by the illegal downloading craze from the emergence of Napster in 1999 and peer-to-peer file sharing programs alike. After the plummet of albums sales and peer-to-peer programs’ side effects on other streams of revenue, the music industry now looks towards rebuilding itself. Innovators are learning from pioneer technology companies like Apple’s iTunes to find a way to incentivize consumers and drive music sales back up. Organizations and entrepreneurs are creating new business models centered on ideas that are ironically tailored towards peer-to-peer file sharing. The materialization of Spotify, Sound Cloud, Pandora, Rhapsody and many other music programs have created new revenue outlets for the music industry because of their border breaking services in paid file sharing services, subscriptions, and more.
Technological innovations have always been the centripetal force for all financial, social, and cultural changes throughout the history of the music industry regardless of their degree or direction of impact. For my semester project I want to dive in and breakdown how the emergence of startup programs or changes major corporations made in their business models to create music sharing or downloading services have altered the music industry in the past thirteen years. By tracking the progression of these new models, the effectiveness of their services, and approaching the industry from a modern perspective will hopefully provide enough research to grasp where the industry is heading statistically, culturally, creatively and beyond.  

  1.   Ross, Nick. "The Real Reason Why the Music Industry Collapsed." Www.abc.net.au. N.p., 24 May 2012. Web. 10 Sept. 2012. <http://www.abc.net.au/technology/articles/2012/05/24/3510494.htm>.


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